Parco Comune

Parco Comune dei Frutti Minori (translated as Common Orchard of Lesser Fruits) is a decade-long project focused on regenerating public land, led by a local community of artists, thinkers, and radical farmers in Southern Italy. This community reclaimed abandoned areas and transformed them into public agricultural spaces, planting indigenous fruit trees and ancient crops. Today, the small village of Castiglione d’Otranto (Lecce) stands as a model for territorial development, blending rural traditions, organic agriculture, and social and political engagement.

We developed the visual identity for the park and its associated activities, guided by a key question: How can we represent the complexities of a community while creating a distinctive and cohesive visual system? Beginning with a workshop for art students visiting the Parco, the project focused on the custom redesign of a typeface, envisioned as a recognisable and democratic visual tool freely available to all.

The typeface, Parco Comune, is a modified version of Uncut Sans by Kasper Nordkvist, licensed under the SIL Open Font 1.1. This stencil-friendly font has been applied to signage, communication materials, and a flexible logo system designed for the project. The font has been distributed to the community and is widely used in various media, including posters and social media communications.